How well do you rate your business for its focus on meeting customers’ needs?
Satisfying customer needs is a key consideration in the design of any Business Model, and any Business Process.
In Business Model design, one of the questions to be asked is “How well does the Value Proposition target the Customers’ ‘jobs-to-be-done’?”.
The ‘jobs-to-be-done’ approach is an applicable way to think about the problem of matching your Value Proposition, that bundle of products and services your business offers, to customers’ needs.
Alex Osterwalder, the creator of the Business Model Canvas, talks about customers’ expectations of business Value Propositions being ‘Gain Creators’ and ‘Pain Relievers’.
For the Value Proposition to match the customers’ ‘jobs-to-be-done’ requires a fit between the ‘Gains’ sought by customers from dealing with your business and how your Value Proposition creates these ‘Gains’, the ‘Gain Creators’.
There also needs to be a fit between the ‘Pains’ being experienced by customers and the ‘Pain Relief’ your Value Proposition offers.
Like the Business Model Canvas, it is a very visual way to think about your Value Proposition.
• What are the ‘Gain Creators’ for your Customers?
• What are the ‘Pain Relievers’ for your Customers?
• How well does your Value Proposition rate in delighting your Customers?
You may wish to view the video “Business Model Canvas Explained” from business model generation.com on my Business Model Innovation and Improvement webpage for an explanation of a visual business model concept that facilitates discussion and a shared understanding of business models.
Wishing you success in your business plans this week.
Regards
Peter Westlund
